Screw It: Using the Consumer

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Sometimes more money means a better bottle of wine, and sometimes it does not. Mike tastes an expensive and well known wine against an unknown bargain bottle. Is the name worth the extra cash or is the producer just out to fleece its customers?
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Transcript

Mike Supple: You're watching "Screw It" on SuppleWine. I'm your host, Mike Supple.

Last week I was on the East Coast and I went in to a bunch of different restaurants. I noticed that a lot of their lists had something in common. They all had this wine on it: the 2007 Santa Margherita Pinot Grigio, from north-eastern Italy. They make something like 140,000 cases

Mike Supple comparing Pinot Grigios.

Mike Supple comparing Pinot Grigios.

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